Social technology combine as Gisele packs a punch for Under Armour.  It was a honour to work on this project as Lead VFX Artist at the Mill.

Lead Vfx Artist. A room tracked and type projected on the Geometric shapes.

CREDITS

Client: Under Armour
Campaign: "I Will What I Want"
Film and Interactive Experience: Gisele | Will Beats Noise
Launch Date: Sept. 4, 2014

Agency: Droga5, New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Directors: John McKelvey, Hannes Ciatti
Copywriter: Felix Richter
Art Director: Alexander Nowak
Chief Creation Officer: Sally-­Ann Dale

Broadcast Production Company: Smuggler

Director: Jaron Albertin
Director of Photography: Andrij Parekh
Partners: Patrick Milling Smith, Brian Carmody
Executive Producer: Allison Kunzman
Producer: Andy Coverdale

Editing: Work Editorial
Editor: Ben Jordan
Assistant Editor: Trevor Myers
Executive Producer: Erica Thompson
Producer: Sari Resnick

Postproduction: The Mill
Head of Production: Sean Costelloe
Head of Computer Graphics: Vince Baertsoen
Producer: Alex Fitzgerald
Colorist: Fergus McCall
Flame: Aron Baxter

Sound
Broadcast: Heard City
Interactive: Plan8