Starts with Connection

My team and I collaborated with the great peeps at DiMassimo Goldstein to craft this award-winning project with striking metaphors to deliver a total emotional punch. This was a PSA for US non-profit Partnership to End Addiction powered by music from The Lumineers.

Cannes Lions, Clio and Webby Award winner

Role - Co-Director/Creative Director

 

Starts with Connection - 70 million views online

 

Select stills, character builds and BTS below

 
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CREDITS

Client: Partnership to End Addiction
CMO: Emily Moyer,

Production: Bonfire
Creative Director: Aron Baxter
Co-Creative Director: Brendan O’Neil
Managing Director: Jason Mayo
Senior Producer: Tierney Farrell

Storyboards : Wes Simpkins

CG Partner: Juice
Art Director: Hanna Czyżewska
Supervisor: Jakub Wrzalik
Producer: Olga Rabiecka

Agency: DiMassimo Goldstein
ECD: Paul Fix
CD: Chris Martin
Head of Design/CD: Claudia Mark
ACD: Trevor Hickey, Katie Renfroe
Associate Design Director: Matt Peters
Senior Designer: Jo Rooney
Art Director: Ernest Chan
Director of Integrated Production: Karen Tomlin
Studio Director: Quentin Webb

Music Supervision/Sound Design: JSM MUSIC
CCO/CEO: Joel Simon
VP/Executive Producer: Jeff Fiorello
Sound Design: Nathan Kil

Audio Post: Gramercy Post –
Studio Manager: James Spano
Mixer: Siara Spreen

Music: The Lumineers “Salt And The Sea”